Yellow Creative devised a social media strategy that would enable a cohesive and holistic treatment across all marketing channels. Creative direction and production for campaigns that were delivered across all channels including digital, TV, social, catalogue and point of sale.
We also gave Instagram a fresh look which led to record followers, Facebook received the highest organic interaction rate with a whimsical baby campaign animation. This was one of the most successful B&L baby campaigns to date.
Agency: Yellow Creative